Vinicius Piva
Product Designer
For over a decade, shaping digital products that drive growth, clarity, and business outcomes for global brands and startups.
I solve complex challenges with elegant, data-driven solutions that have scaled to millions of users and generated tens of millions in revenue. Embracing the new AI era, I integrate generative intelligence and automation to craft tomorrow’s products today.
Recent works
Realtor.com
Senior product designer
Realtor.com is a key player in the US real estate market. I played a pivotal role in shaping the user experience across the entire real estate journey, working across multiple teams to address the needs of buyers, renters, real estate agents, and coordinators.
Monthly users
Rentals Team
Improved the experience for users searching for apartments and houses for rent
- Streamlined rental search: Achieved 12.5% uplift in unique lead submissions.
- Enhanced search & filters: Boosted engagement, driving 7% more qualified leads
- Built AI-powered search MVP with conversational UI
Online Store Team
Led foundational research to empower real estate agents with tools for purchasing leads and generating listings effectively.
- Heuristic analysis and user interviewsto diagnose usability challenges and adoption within the Online Store for agents.
- Reduced mobile drop-off from ~90% to under ~10%, turning a stalled product into a business asset.
UpNest Team
Conducted a CRM dashboard redesign to help real estate agents manage their leads and workflows
- Redesigned structure, hierarchy, and usability across platforms — improving daily workflows for thousands of real estate agents.
- Workflow optimization enabling agents to complete tasks ~40–60% faster.
Avail.co
Senior product designer
Redesigned all rental storefront pages by simplifying the structure and creating a component-based library. This resulted in a 70% increase in user conversion and enabled the marketing team to update pages 84% faster, significantly enhancing operational agility.
Developed a lead-generation solution connecting renters interested in buying their first home, generating over 10k leads per month.
Improved onboarding and leasing/payment workflows, reducing friction and contributing to lower churn across landlord experiences.
Qualified leads
Active users
FanFest.io
Strategic consultant
Founding Designer:
Designed UX/UI and branding for FanFest, enabling AI-driven loyalty for brands like PSG and Sky Sports.
Strategic Partner:
From MVP to millions of users, supported $3M+ in revenue and $5M+ in funding, while working directly with the CEO on product vision, investor decks, and business design strategy.
AI & Engagement:
Led design for gamification, AI personalization, loyalty systems, and real-time fan experiences. Helped to validate product-market fit and driving up to 30% paid conversion in early pilots.
Remote Fans Engaged
Customer Revenue
Investments Captation
About me
Started as a graphic designer, 20y ago, then moved by passion of creating experiences changed to a product designer in 2013, I’ve shaped digital experiences across Brazil, Europe, and the US. I love breaking down complex systems: from high-fidelity prototypes to user-centered solutions.
I believe in the power of collaboration and enjoy working closely with cross-functional teams to bring ideas to life. My goal is to create products that not only meet user/business needs but makes a significant change to this world.
Outside of design, I enjoy exploring new technologies, following aviation, and indulging my passion for cars. My dog keeps me company during my workdays, adding joy to my daily routine.
Want to see more?
Some projects from previous companies
Oi - Brazil Telco
Contributed on digital transformation for one of Brazil’s largest telecom providers. 48M+ clients impacted.
+17%
revenue increase (2 quarters)
$7M
Savings from AI chatbot
5M/mo
Automated tickets via AI
From 2014 to 2018, developed a wide range of digital solutions, including web and mobile apps, VR/AR training simulators, interactive motion-based experiences, immersive WebXR educational tools, and custom CMS platforms for various industries.
Contact
Contact info
- Email: vinicius.piva@hotmail.com
- LinkedIn: linkedin.com/in/viniciuspiva